In January 2024, AWS Marketplace announced a reduction and standardization of seller listing fees, aiming to simplify the fee structure and enhance the seller experience.
The updated fees are as follows:
Public Subscriptions: Fees for software-as-a-service (SaaS) and AWS Data Exchange products are reduced to 3%.
Private Offers: Listing fees for software and data private offers are now tiered based on the total contract value (TCV):
Deals under $1 million TCV: 3% fee.
Deals between $1 million and under $10 million TCV: 2% fee.
Deals equal to or greater than $10 million TCV: 1.5% fee.
Renewals: Fees for renewing private offers for software and data are set at 1.5%.
Other Fees: Fees not specified above remain unchanged. For instance, professional services fees continue at 2.5%, and channel partner private offer (CPPO) transactions maintain a 0.5% uplift.
AWS Transaction Fee Examples
Here are some example scenarios illustrating how the AWS Marketplace transaction fees apply:
Scenario 1: Public SaaS Subscription
Product: A Software-as-a-Service (SaaS) application offered publicly on AWS Marketplace.Amazon Web Services, Inc.
Transaction Amount: $500,000.
Applicable Fee: Public SaaS subscriptions incur a 3% listing fee.
Fee Calculation: $500,000 × 3% = $15,000.
Outcome: The seller pays AWS a fee of $15,000 for this transaction.
Scenario 2: Private Offer for Software
Product: An Amazon Machine Image (AMI) offered through a private offer.
Total Contract Value (TCV): $5 million.
Applicable Fee: Private offers have tiered fees based on TCV:
Less than $1 million: 3%.
$1 million to less than $10 million: 2%.
$10 million or more: 1.5%.
Fee Calculation: $5,000,000 × 2% = $100,000.
Outcome: The seller pays AWS a fee of $100,000 for this private offer.
Scenario 3: Renewal of a Private Offer
Product: A data subscription service renewing a private offer.
Renewal Amount: $2 million.
Applicable Fee: Renewals of private offers are subject to a 1.5% fee.
Fee Calculation: $2,000,000 × 1.5% = $30,000.
Outcome: The seller pays AWS a fee of $30,000 for the renewal.
Scenario 4: Channel Partner Private Offer (CPPO)
Product: A SaaS application sold through a CPPO with a TCV of $800,000.
Applicable Fee: CPPO transactions have a 0.5% uplift on the standard private offer fee. For a TCV under $1 million, the standard fee is 3%, so the total fee is 3% + 0.5% = 3.5%.
Fee Calculation: $800,000 × 3.5% = $28,000.
Outcome: The seller pays AWS a fee of $28,000 for this CPPO transaction.
Scenario 5: Professional Services in a Private Offer
Service: Consulting services offered through a private offer.
Service Fee: $200,000.
Applicable Fee: Professional services in private offers incur a 2.5% listing fee.
Fee Calculation: $200,000 × 2.5% = $5,000.
Outcome: The seller pays AWS a fee of $5,000 for this professional services engagement.
