Case Study

Key Objectives

Simplify Integration with Microsoft

• Overcome fragmented communication and administrative challenges.
• Establish a single point of contact within Microsoft for global co-selling and technical guidance.
• Accelerate the process of listing and transacting on the Azure Marketplace.

Leverage Expertise for Faster Results

• Partner with Stactize to navigate Microsoft’s processes and programs.
• Avoid development time and frustrations associated with direct Microsoft commercial marketplace infrastructure integration.

Maximize Opportunities in the Microsoft Ecosystem

• Achieve Microsoft Solution Partner status required to stand out as a partner.
• Gain access to Microsoft’s sales go-to-market ecosystem and global co-selling opportunities.

Implementation and Approach

Overcoming Challenges with Microsoft

The partner’s journey with Microsoft was initially marked by frustration and inefficiency. With multiple contact points and no clear accountability, the partner struggled to gain traction despite years of effort. The lack of a central point of contact made it difficult to receive consistent support or actionable guidance.

This changed when the partner became a Managed Partner, gaining a dedicated Partner Development Manager (PDM) as their single point of contact for all things Microsoft globally. This shift brought clarity and focus, with the PDM actively helping the partner sell into Microsoft’s ecosystem.

Partnering with Stactize

To accelerate their progress, the partner engaged the Stactize team. Recognizing the need for expertise in Microsoft’s processes, the partner sought a solution that would save time and reduce frustration.

The Stactize team provided:

1. Quick and Actionable Responses: Unlike the reams of PDFs often received from Microsoft, the partner received clear, concise answers to their questions.
2. Streamlined Marketplace Integration: Stactize enabled the partner to list and transact on the Azure Marketplace without investing significant development resources.
3. Ongoing Support: The partner highlighted the responsiveness and reliability of the Stactize teams, which kept them motivated and on track.

Achieving Partnership and Marketplace Success

With the Stactize team’s guidance, the partner successfully listed their Privacy Platform for Data Collaboration on the Azure Marketplace. This achievement opened doors to new opportunities within Microsoft’s ecosystem, including access to co-selling programs and global customer reach.

Key Takeaways