How to simplify your journey to the Microsoft Azure Marketplace

With some 4 million monthly users, the Microsoft Azure Marketplace is one of the most powerful ecosystems on the planet and the go-to place for IT professionals looking for solutions to accelerate and simplify their organizations’ digital transformations. If you’re an independent software vendor (ISV) looking to accelerate growth, you are missing out on a serious opportunity if you have not deployed your cutting-edge SaaS or PaaS offering to the Azure Marketplace.

The Microsoft Azure Marketplace is essentially an online store that offers Microsoft-certified applications and services that are built on or designed to integrate with Microsoft’s Azure public cloud. It features thousands of cutting-edge solutions that are designed to extend directly into users’ Azure infrastructure, including building blocks, digital cloud services, finished software solutions, and consulting and managed services. Products and services are organised by category and easy to filter to facilitate discovery.

A smarter way to Azure Marketplace deployment

Listing your SaaS through B2B software marketplaces like the Microsoft Azure Marketplace a smarter way to scale by expanding your SaaS solutions total addressable market (TAM). You can publish your solution for free to reach potential customers in all Microsoft regions worldwide (141 currently). This offers exciting opportunities for your SaaS business to generate new sales opportunities and to scale its growth as a global brand. You can accelerate growth even faster if you attain ‘co-sell’ status, which means that other Microsoft field sellers are incentivized to sell your product on your behalf!

Before you can publish on the Microsoft Azure Marketplace, you will need to get registered as a Partner and start the process of setting up your Partner Center. When you start publishing, the first thing you will want to do is define what kind of solution your company is offering. Each kind of solution on the Azure Marketplace requires a slightly different set of work from you to successfully publish into the Marketplace. Before you can deploy your solution, you will need to meet certain technical prerequisites, and create and test your offer—here’s a guide.

Accelerate time to market

As this basic description reveals, deploying your solution to the Azure Marketplace can be a lengthy and complex process. To accelerate speed to market and simplify the process, you can leverage a Go-To-Market Platform like Stactize. Our  platform, designed by a knowledgeable Microsoft Partner with an intimate understanding of the Azure platform, can accelerate your path to market.

Such a cutting-edge solution offers a smarter way to deploy your SaaS to the Microsoft Azure Marketplace. Stactize fully automates the onboarding of your SaaS and requires zero development effort. You can customise user journeys, using templates so that your customers experience a seamless onboarding.

What’s more, it can accelerate the Azure Marketplace listing and publishing process from six months to less than 1 day, allowing for zero development effort and fewer resource costs. Beyond deployment, Stactize offers direct product subscriptions, branded customer sign-up journey, full subscription lifecycle integration and support for Private Offers.

Get in touch to learn how our expert team together with Stactize can guide and simplify your journey onto the Azure Marketplace.