Menu
  1. Home
  2. Benefits of AWS Marketplace

Benefits of
AWS Marketplace: Proven Ways to increase ARR

Why AWS Marketplace is Your AI App and Agent Growth Catalyst

Convert committed cloud budgets into ARR. Shorter cycles, larger deals, and instant enterprise trust inside the world’s most adopted cloud.

Start Your Listing Estimate Your ROI
A saas and ai founder busy researching the aws marketplace benefits with stactize

What is AWS Marketplace?

AWS Marketplace is Amazon Web Services’ digital catalog and procurement channel for third-party software, data, and services that run on AWS. Customers can discover, trial, and buy solutions with consolidated AWS billing, while vendors sell using flexible pricing and Private Offers, often allowing buyers to apply existing cloud commitments.

For buyers, it streamlines procurement with consolidated billing, metering/entitlements, tax handling, and Private Offers (including CPPO with partners). For SaaS vendors, it becomes a revenue channel that taps pre-approved cloud budgets and reduces legal/procurement friction so deals close faster.

List on AWS Marketplace Explore AWS Marketplace
325k+

Active AWS Marketplace buyers

$85B

Projected hyperscaler marketplace sales by 2028

25%

Typical EDP/PPA credit from Marketplace purchases

Enterprise buying trends for B2B SaaS and AI App offers through the AWS Marketplace.

Cloud marketplace sales set to skyrocket by 2030

  • Sales projected: $30B (2024) →$163B by 2030
  • CAGR: 29.1% in growth between 2025-2030
  • $470B in current cloud commitments across hyperscalers
  • $30B in new commitments added in Q2 2025
  • 60% of marketplace transactions via channel partners by 2030

→ Read Forecast Analysis

CIO Dive – 2025
ciodive.com

B2B Buyer Behavior Report 2024

  • 52% of B2B buyers increasing software budgets in 2025
  • 56% purchased AI platforms in last 3 months on 2024
  • 57% expect positive ROI within 3 months of purchase
  • 83% prefer self-service during discovery and research phases
  • Shortlists shrinking: 49% consider only 1-3 product

→ Download Full Report

G2 – 2024
g2.com

The Total Economic Impact™ of using AWS Marketplace

  • 377% return on investment (ROI)
  • Payback within 6 months
  • 70% reduction in solution discovery time
  • 60% faster procurement processes
  • 30% acceleration in time-to-market with deployment efficiencies
  • 75% reduction in vendor onboarding effort
  • 66% reduction in invoice processing time
  • 50% reduction in professional service cost

→ Read Full Study

AWS – 2025
aws.amazon.com

Cloud marketplace sales set to skyrocket by 2030

  • Sales projected: $30B (2024) →$163B by 2030
  • CAGR: 29.1% in growth between 2025-2030
  • $470B in current cloud commitments across hyperscalers
  • $30B in new commitments added in Q2 2025
  • 60% of marketplace transactions via channel partners by 2030

→ Read Forecast Analysis

CIO Dive – 2025
ciodive.com

B2B Buyer Behavior Report 2024

  • 52% of B2B buyers increasing software budgets in 2025
  • 56% purchased AI platforms in last 3 months on 2024
  • 57% expect positive ROI within 3 months of purchase
  • 83% prefer self-service during discovery and research phases
  • Shortlists shrinking: 49% consider only 1-3 product

→ Download Full Report

G2 – 2024
g2.com

The Total Economic Impact™ of using AWS Marketplace

  • 377% return on investment (ROI)
  • Payback within 6 months
  • 70% reduction in solution discovery time
  • 60% faster procurement processes
  • 30% acceleration in time-to-market with deployment efficiencies
  • 75% reduction in vendor onboarding effort
  • 66% reduction in invoice processing time
  • 50% reduction in professional service cost

→ Read Full Study

AWS – 2025
aws.amazon.com

Let’s unpack these 4 clear benefits for SaaS and AI Apps

1

Unlock Enterprise Committed Spend

Turn AWS commitments into your SaaS revenue with Private Offers (PPO/CPPO)

Enterprises pre-commit millions to AWS via EDP/PPA. Marketplace purchases usually count toward those commitments, so buyers can acquire your verified SaaS using pre-approved cloud budgets.

  • Budget alignment: Help buyers “burn down” their AWS commit while solving a pressing problem.
  • Private Offers: Close faster with customer-specific terms, custom pricing, and flexible payment schedules.
  • Quarter-end urgency: Finance teams rush to meet commit targets and your listing gives them a smart way to do it.

” The economic reality is that if a customer commits $5M to AWS, they can often allocate a portion via Marketplace toward that commitment.

2

Accelerate Revenue & Deal Velocity

Tap into pre-approved spend and compress enterprise cycles

AWS Marketplace isn’t just yet “another channel”. It’s a force multiplier for enterprise sales, leading to bigger deals, fewer blockers, less sales cycle breakdowns and faster signatures for B2B deals.

  • Bigger deals: Seven- and eight-figure Private Offers are now common for category leaders.
  • Faster cycles: Procurement, legal, tax, and billing run through AWS, cutting red tape by weeks or months.
  • Forecastable growth: Hyperscaler marketplaces are on a steep growth curve through for the next 3 years.

“ CrowdStrike has publicly crossed $1B transacted via AWS Marketplace showing clear evidence of enterprise-grade throughput.

3

Reach Buyers at Scale

Access hundreds of thousands of in-market buyers worldwide

Be present where cloud teams actively search, trial, and shortlist solutions, then multiply reach through CSP partners.

  • Discovery engine: Get found by buyers who prefer to procure through AWS.
  • Co-sell & channel: Expand with Consulting Partner Private Offers (CPPO) and SI influence.
  • Global-ready: Transact across regions without building local billing and tax stacks.

” A growing share of marketplace sales flows through the channel, amplifying your go-to-market without linear headcount.

4

Instant Enterprise Credibility

Stand on AWS trust, security, and compliance scaffolding

Listing on AWS Marketplace signals security diligence and reduces vendor onboarding friction with enterprise buyers.

  • Security & compliance: Alignment with AWS’s rigorous standards streamlines security reviews.
  • Brand lift: Join the ecosystem trusted by 90%+ of the Fortune 100.
  • Fewer blockers: Pre-agreed commercial rails (billing, taxes, data processing) mean fewer internal escalations.

“ 90%+ of the Fortune 100 run on AWS. Being transactable inside their trusted ecosystem reduces perceived vendor risk and accelerates internal approvals.

Still have some open questions?

Can customers use AWS commitments to buy our SaaS?

Often yes. Marketplace purchases may count toward a customer’s AWS EDP/PPA, depending on their terms.

What is AWS EDP/PPA?

What makes Marketplace deals faster?

Do we need a separate billing/tax stack?

How do Private Offers and CPPO help?

What is CPPO?

Which pricing models are supported in AWS Marketplace?

Does AWS Marketplace replace security review?

Turn committed cloud budgets into your ARR

Get listed on AWS Marketplace and start closing with Private Offers and customer-ready procurement rails.

Start Your AWS Listing