The SaaS marketplace channel your competitors are already using.

Cloud marketplaces, AWS Marketplace, Microsoft Marketplace, and Google Cloud Marketplace, have become the dominant channel for enterprise SaaS distribution. Enterprises use them to discover, procure, and manage software against their committed cloud spend. Sales cycles compress from months to days. Procurement friction disappears.

Stactize is the platform that gets your SaaS listed, transactable, and revenue-generating on all three cloud marketplaces, without the months of manual partner portal work that would otherwise stand in the way.

List your SaaS on cloud marketplaces

saas founders finding out what is stactize to sell through their saas and ai agent through microsoft marketplace, aws marketplace and gcp marketplace

What Is a SaaS Marketplace?

Where enterprise software buying actually happens now

A SaaS marketplace is a curated digital catalog where enterprises discover, evaluate, and purchase software — with consolidated billing, built-in security governance, and seamless integration with their existing cloud infrastructure.

The three dominant SaaS marketplaces for enterprise distribution are AWS Marketplace, Microsoft Azure Marketplace (including AppSource), and Google Cloud Marketplace. Together they serve over 4 million active enterprise buyers and are on track to process $163 billion in software transactions by 2030.

Unlike listing on a software review site or app directory, cloud marketplace listings are transactable — buyers can subscribe and get provisioned in minutes, with payment flowing through their existing cloud agreement. This is what makes them fundamentally different as a distribution channel.

Why Enterprises Buy SaaS Through Cloud Marketplaces

Committed cloud budgets. Trusted procurement. Faster decisions.

Enterprise procurement is slow for a reason: security reviews, legal sign-off, budget approvals, invoice processes. Cloud marketplaces solve most of this at the infrastructure level — which is exactly why enterprise buyers prefer them.

Committed cloud spend

Enterprises sign multi-year agreements with cloud providers committing to spend hundreds of millions. Marketplace purchases draw down this committed spend — making them attractive to procurement teams who need to utilise allocated budgets.

Azure MACC drawdown

Microsoft Azure Consumption Commitment — eligible marketplace purchases count 100% toward committed Azure spend. A major driver of enterprise preference for Azure Marketplace and AppSource listings.

AWS EDP / PPA

AWS Enterprise Discount Programs and Private Pricing Agreements — marketplace purchases qualify against committed AWS spend, compressing deal timelines significantly.

Consolidated billing

One invoice per cloud provider rather than separate vendor invoices. Finance teams prefer consolidated billing. Security and compliance teams prefer software provisioned through trusted cloud infrastructure.

GCP MCPO

Google Cloud’s Marketplace Commit Program — MCPO credit drawdown for marketplace purchases. AgentSpace provides enterprise IT with centralised AI and SaaS management.

The Three Major SaaS Marketplaces

AWS, Azure, and Google Cloud — what each offers SaaS vendors

AWS Marketplace

325,000+ active enterprise buyers
Purchases qualify against EDP, PPA, and committed AWS spend
Supports SaaS subscriptions, private offers, metered billing, and free trials
377% ROI for vendors (Forrester, 2025)
60% faster procurement cycles

Azure Marketplace & AppSource

Azure Marketplace: technical buyers, DevOps, cloud infrastructure
AppSource: business application buyers, Microsoft 365 and Teams integration
Full MACC commit drawdown — eligible purchases count 100%
CSP channel support via Microsoft partner network
Private offers and Multiparty Private Offers (MPO)

Google Cloud Marketplace

Access GCP’s enterprise customer base with MCPO commit drawdown
AgentSpace integration for centralised AI and SaaS governance
Supports SaaS subscriptions and metered billing
Growing fast — GCP adding $30B+ in new enterprise commitments per quarter

How Stactize Powers Your SaaS Marketplace Channel

One platform to list, transact, and grow across all three

Each cloud marketplace has its own partner portal, certification requirements, billing API, and compliance documentation process. Doing this manually means months of engineering work and ongoing maintenance as each platform evolves its requirements quarterly.

Stactize automates the entire process. You connect your SaaS once — we handle listing creation, SSO integration, metered billing setup, private offer configuration, and ongoing maintenance across AWS, Azure, and GCP simultaneously.

Capability	Manual marketplace listing	Stactize
Time to go live	4–8 weeks per marketplace	Under 24 hours, all three
Engineering required	Significant — billing APIs, SSO, webhooks	Zero — no code changes
Private offers	Manual config per marketplace	Automated across all three
Metered billing	Custom API integration per platform	Automated metering engine
Ongoing maintenance	Your team tracks every platform update	Stactize maintains compliance automatically
CSP / MPO support	Complex partner program setup	Included on Scale Up plan
Transaction fee	3% marketplace only	3% marketplace + 0% Stactize
Support	Marketplace partner documentation	Dedicated cloud marketplace experts

SaaS Marketplace GTM Strategy

How to build a marketplace channel that generates pipeline

Listing on a cloud marketplace is the first step. Getting discovered, driving trial, and converting enterprise buyers into recurring subscribers requires a marketplace-specific go-to-market approach. Here’s how successful SaaS vendors structure it.

1. Start with the right pricing model

Marketplace buyers expect SaaS-standard pricing: monthly or annual subscriptions, per-seat tiers, or consumption-based metered billing. The Start Up plan works well for fixed-tier pricing. Scale Up is built for metered consumption models — tokens, API calls, workflow executions.

2. Use private offers for enterprise deals

Not every enterprise buyer will subscribe to your public listing. Large deals often require custom pricing, extended trials, or specific contract terms. Private offers let you create bespoke pricing for specific buyers without changing your public listing. Stactize configures private offers on all plans.

3. Activate the CSP channel

Microsoft’s Cloud Solution Provider (CSP) program gives certified partners the ability to resell your SaaS to their existing enterprise clients. For Microsoft-focused SaaS, activating CSP via Multiparty Private Offers (MPO) can dramatically extend your reach without additional headcount. Included in Stactize’s Scale Up plan.

4. Align with cloud provider co-sell programs

AWS, Microsoft, and Google all run co-sell programs that surface marketplace-listed SaaS to their internal field sales teams. When a cloud provider’s AE is pitching an enterprise customer, co-sell eligible listings get recommended. Stactize helps structure your listing for co-sell eligibility.

Flat-rate plans. No hidden fees. No setup charges.
The marketplace charges a standard 3% on transactions. Stactize charges 0%. You keep the rest.

Start Up

$299

/pm

Ideal for Partners ready to upgrade their listing to a transact listing in AWS Marketplace and Microsoft Marketplace.

SaaS Transactable Listing

Single Sign-on Orchestration

Unlimited Customer Sign-ups

Stactize Management Portal

Full Orchestration

Private Offer Configuration

Guided Listing Experience

Support for Metered Billing

Branded User Journey

Unlimited Listings

Get it now

Get it now on Azure

Get it now on AWS

Common Questions

Is a cloud marketplace listing the same as a software directory listing?

No — they’re fundamentally different. A software directory (G2, Capterra) is a review and discovery platform. A cloud marketplace listing is transactable: enterprise buyers can subscribe, get provisioned, and have the purchase billed to their existing cloud agreement immediately. No separate procurement cycle, no new invoice process.

Do I need to be on all three marketplaces?

What if my SaaS isn’t cloud-native?

Can I run private marketplace deals alongside a public listing?

How does marketplace billing work for metered SaaS?

What is co-sell and do I need it?

Ready to open your SaaS marketplace channel?

List your SaaS on AWS, Azure, and GCP — from $299/month.

01

Connect your SaaS

Any infrastructure — cloud-native or hosted anywhere.
Stactize adds the marketplace layer with no code changes.
Guided setup walks you through each platform requirement.

02

Go live on all three marketplaces

Listings on AWS, Azure, and GCP simultaneously.
Private offers, metered billing, SSO — fully configured.
Under 24 hours vs. 4–8 weeks of manual work.

03

Build recurring marketplace revenue

4M+ enterprise buyers in your distribution channel.
Automated billing, renewals, and usage reporting.
0% Stactize transaction fee — 97% of every deal is yours.

How It Works

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