AWS Marketplace Onboarding: From Zero to Transactable

Convert AWS EDP/PPA commitments into ARR. We get you listed, co-sell ready, and closing with Private Offers/CPPO.

Stactize handles the integration (onboarding, subscription management and self service orchestration) so your team can focus on product and customers.

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An AI developer busy with aws marketplace onboarding with stactize

What is AWS Marketplace?

AWS Marketplace is Amazon Web Services’ digital catalog and procurement channel for third-party software, data, and services that run on AWS. Customers can discover, trial, and buy solutions with consolidated AWS billing, while vendors sell using flexible pricing and Private Offers, often allowing buyers to apply existing cloud commitments.

For buyers, it streamlines procurement with consolidated billing, metering/entitlements, tax handling, and Private Offers (including CPPO with partners). For SaaS vendors, it becomes a revenue channel that taps pre-approved cloud budgets and reduces legal/procurement friction so deals close faster.

More about Microsoft Marketplace Explore Microsoft Marketplace

330k+

active AWS Marketplace customers.

$85B

Projected hyperscaler marketplace sales by 2028 according to Forrester.

$1B

CrowdStrike AWS Marketplace sales.

Enterprise buying trends for B2B SaaS and AI Agents through the AWS Marketplace.

Cloud marketplace sales set to skyrocket by 2030

Sales projected: $30B (2024) →$163B by 2030
CAGR: 29.1% in growth between 2025-2030
$470B in current cloud commitments across hyperscalers
$30B in new commitments added in Q2 2025
60% of marketplace transactions via channel partners by 2030

→ Read Forecast Analysis

CIO Dive – 2025

ciodive.com

B2B Buyer Behavior Report 2024

52% of B2B buyers increasing software budgets in 2025
56% purchased AI platforms in last 3 months on 2024
57% expect positive ROI within 3 months of purchase
83% prefer self-service during discovery and research phases
Shortlists shrinking: 49% consider only 1-3 product

→ Download Full Report

G2 – 2024

g2.com

The Total Economic Impact™ of using AWS Marketplace

377% return on investment (ROI)
Payback within 6 months
70% reduction in solution discovery time
60% faster procurement processes
30% acceleration in time-to-market with deployment efficiencies
75% reduction in vendor onboarding effort
66% reduction in invoice processing time
50% reduction in professional service cost

→ Read Full Study

AWS – 2025

aws.amazon.com

Cloud marketplace sales set to skyrocket by 2030

Sales projected: $30B (2024) →$163B by 2030
CAGR: 29.1% in growth between 2025-2030
$470B in current cloud commitments across hyperscalers
$30B in new commitments added in Q2 2025
60% of marketplace transactions via channel partners by 2030

→ Read Forecast Analysis

CIO Dive – 2025

ciodive.com

B2B Buyer Behavior Report 2024

52% of B2B buyers increasing software budgets in 2025
56% purchased AI platforms in last 3 months on 2024
57% expect positive ROI within 3 months of purchase
83% prefer self-service during discovery and research phases
Shortlists shrinking: 49% consider only 1-3 product

→ Download Full Report

G2 – 2024

g2.com

The Total Economic Impact™ of using AWS Marketplace

377% return on investment (ROI)
Payback within 6 months
70% reduction in solution discovery time
60% faster procurement processes
30% acceleration in time-to-market with deployment efficiencies
75% reduction in vendor onboarding effort
66% reduction in invoice processing time
50% reduction in professional service cost

→ Read Full Study

AWS – 2025

aws.amazon.com

So how do we get into the Marketplace…

In 3 easy steps

roadmap to microsoft marketplace onboarding

1

2

3

Step 1. Partner Enablement

AWS Marketplace seller registration and identity verification complete.
Tax & payout profiles setup.
Seller policies and support contacts declared.
Brand/profile finalized.
Offer strategy drafted.

Step 2. Marketplace Enablement

Offer definition & pricing model.
Listing content optimized for AWS buyers.
Private Offer playbook.
CPPO readiness.
EDP/PPA alignment guidance .

Step 3. Transact on Marketplace

Zero-development onboarding via the Stactize Publisher Portal
Single sign-on, full subscription lifecycle integration
Custom-branded user journey with unlimited customer signups
Entitlement & (if needed) metering wired for accurate usage and license control.
End-to-end orchestration so you can get paid on AWS rails
Partner-attached CPPO checklist documented for SI/MSP motions.

Scroll

Step 1

Partner Enablement

Be “marketplace-ready” in days, not months. Seller account, tax, and payouts configured so publishing and payments won’t stall.

This is the commercial foundation AWS needs to recognize you as a seller, settle funds, and display your offers. Rushing this is the #1 cause of downstream delays (payout holds, re-verification, listing rejection).

AWS Marketplace seller registration and identity verification complete.
Tax & payout profiles set (bank account/Hyperwallet with entity alignment).
Seller policies and support contacts declared.
Company brand and profile finalized.
Offer strategy drafted (SaaS vs. AMI/container/data with target regions and buyer segments).

Need more help?

Step 2

Marketplace Enablement

A compelling, review-ready listing that supports Private Offers and CPPO that is positioned for enterprise discovery and procurement.

This turns your product into a transactable offer buyers can actually find and buy on AWS rails and sets you up to negotiate custom terms via Private Offers or through partners via CPPO.

Offer definition (SaaS/AI Agent), plans, entitlements, and pricing model (usage-based, subscriptions, contracts, hybrids).
Listing content (positioning, value proof, images, compliance notes) optimized for AWS buyers.
Private Offer playbook (discount tiers, term options, ramp payments, EULA variants).
CPPO readiness (authorize partners, margin constructs, co-sell motion).
EDP/PPA alignment guidance (when Marketplace spend can apply to commits; how to position with the AWS account team).

Follow our Guide

Step 3

Marketplace Transactability

You’re fully transactable: buyers can subscribe, provision, meter, invoice, and renew on AWS rails with no custom build required.

This is where operational reality meets revenue. We connect your product to AWS commerce services (SaaS fulfillment, entitlement, optional metering) and brand the journey so you can scale, co-sell with partners via CPPO, and, where applicable, help customers burn down EDP/PPA.

Stactize Publisher Portal supports your zero-development onboarding.
SSO enabled via Microsoft Entra ID.
Full subscription lifecycle integrated.
Entitlement & (if needed) metering wired for accurate usage and license control.
Orchestration templates available for tailored scenarios.
Branded buyer journey with unlimited customer signups supported.
Preview & test transactions completed and offer moved to transactable status with first Private Offer issued.
Partner-attached CPPO checklist documented for SI/MSP motions.

Launch now

NEED SOME INSPIRATION?

Listen to what our customers say!

“It’s easy to sit back here and think it was an easy road but it was incredibly tough… to walk that road with Stactize has been vital for us. We wouldn’t have tried it [Microsoft Marketplace] on our own.”

Adam Shapiro

FOUNDER, AUTOPILOT

“Stactize could accelerate things for us by providing us with a quick way of integrating with Microsoft Marketplace without having to invest our own development time to do so.”

Julian Diaz

CHIEF MARKETING OFFICER, OMNISIENT

“With the expansion of the Microsoft Marketplace, Stactize distinguishes itself as a crucial resource for our partners to hasten their journey to leverage Microsoft’s global presence.”

TJ Zwane

PARTNER DEVELOPMENT MANAGER, MICROSOFT

“As a PDM [Partner Development Manager] I want someone that is easy to work with and who I can trust to recommend to my other ISVs, the Stactize team fit this bill as my go-to marketplace experts”

Tracy Walker

PARTNER DEVELOPMENT MANAGER, CRAYON

“It’s easy to sit back here and think it was an easy road but it was incredibly tough… to walk that road with Stactize has been vital for us. We wouldn’t have tried it [Microsoft Marketplace] on our own.”

Adam Shapiro

FOUNDER, AUTOPILOT

“Stactize could accelerate things for us by providing us with a quick way of integrating with Microsoft Marketplace without having to invest our own development time to do so.”

Julian Diaz

CHIEF MARKETING OFFICER, OMNISIENT

“With the expansion of the Microsoft Marketplace, Stactize distinguishes itself as a crucial resource for our partners to hasten their journey to leverage Microsoft’s global presence.”

TJ Zwane

PARTNER DEVELOPMENT MANAGER, MICROSOFT

“As a PDM [Partner Development Manager] I want someone that is easy to work with and who I can trust to recommend to my other ISVs, the Stactize team fit this bill as my go-to marketplace experts”

Tracy Walker

PARTNER DEVELOPMENT MANAGER, CRAYON

Still have some open questions?

Can customers use AWS commitments to buy our SaaS?

Often yes. Marketplace purchases may count toward a customer’s AWS EDP/PPA, depending on their terms.

What is AWS EDP/PPA?

What makes Marketplace deals faster?

Do we need a separate billing/tax stack?

How do Private Offers and CPPO help?

What is CPPO?

Turn Enterprise EDP/PPA into ARR

We’ll map your SKUs, configure your listing, enable Private Offers/CPPO, and guide your first commitment-aligned deal.

Start my Marketplace Plan