1
Turn Azure MACC into Your ARR
Make it easy for customers to “burn down” commitments via Marketplace
Many enterprise customers have a multi-year MACC with Microsoft. When your offer is MACC-eligible, purchases through Marketplace can decrement the customer’s MACC, so they can buy your product with already-approved cloud budget, often without spinning up a new vendor process.
- Budget alignment: Your deal becomes financially strategic because it helps the buyer meet MACC targets.
- Private Offers: Use customer-specific pricing, terms, and payment schedules to unlock approvals.
- Quarter-end urgency: As MACC deadlines approach, finance/procurement often accelerate eligible Marketplace buys.
” MACC eligibility and contribution percentages vary by contract. Confirm with the customer’s Microsoft account team.
2
Accelerate Revenue & Co-Sell
Compress procurement and unlock partner influence
Marketplace isn’t just another channel, it’s a revenue system. Private Offers remove red tape with custom commercial terms. Multiparty Private Offers (MPO) let you transact jointly with a consulting partner (SI/MSP/Reseller), often the preferred path in enterprise accounts.
- Faster cycles: Standardized Microsoft billing/tax rails reduce legal and vendor-onboarding friction
- Partner-attached growth: MPO enables partner margin and services packaging in one motion.
- MACC leverage: MACC-eligible offers can apply against the buyer’s commitment when purchased correctly.
” Marketplace standardizes billing, tax, and entitlements. Pair that with a Private Offer and you reduce bespoke paperwork so that legal and procurement move quicker because the rails are already trusted.
